Every website whether small or big strives to make it to the first page of Google. Truth be spoken, Google’s first page is the treasure trove of online business and each website owner looks to grab this position.
However, acquiring this position comes as a twofold approach. Build organic search traffic as well as SERP ratings with patience or go for Pay Per click services.
What are Pay Per Click Services?
PPC or Pay Per Click services are those where you promote your website through a paid service or ad. Each time, a web scroller clicks on this ad, a sum of money is deducted from your allocated budget.
Pay Per Click ads to come in two forms –
- Google Adwords
- Google Adsense
Let’s understand each one in details –
If you search any text in Google, you will find that above the search results there are some search hits having an ad tag along with their name. These are examples of Google Adwords.
In a nutshell, AdWords are paid search promotions where your site appears at the top of Google rankings for a specific set of keywords. Such an approach draws significantly more traffic to your site and thereby gradually bringing your website to the first-page o Google.
Have you seen those ad boxes that appear on almost every web page you open? These are Google Adsense. Simply speaking, Adsensecontains virtual billboards with the intention of direct advertisement o one’s product or services.
The primary motive of Adsense is to provide a visual call to action to your potential customers and bring them to your venture.
Note: As per latest statistics of 2017, Google Adsense accounted for 45% traffic increase to a site on an average.
When to opt for PPC services?
It is not wise to promote a website as soon as it is born. Promotion means you should have enough content backing for your customers. These are some actors one should keep in mind before opting for pay per click marketing services.
- Make sure your content is interlinked (interlinking within pages).
- Your social media page should be active to back your promotions.
- PPC should provide adequate conversion rate.
Bounce rate and PPC:-
Improper PPC can lead to de-ranking as well. For instance, you have opted to advertise your site. However, due to a slow and underperforming URL, visitors are leaving you online venture before even visiting it.
This can lead to a high bounce rate and hence a steep all in your site’s rankings. So, one must ensure to optimize his site before going for the Pay Per Click campaign management Services.
Bounce rate can also affect a website’s traffic base inevitably. Suppose, due to high bounce rate and negative PPC, your site has de-ranked significantly. Since search hits are not able to find the website now; most customers will look to go elsewhere; thereby decreasing your traffic base.
So, if you want to promote your website, opt for Pay Per click . However, before going for a paid service, make sure all precautions are taken.