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Globally, the online CRM software market has grown exponentially in the present years. Internationally, the total revenue of CRM software increased by $39 billion in 2019, which made it the largest of all other software markets. It’s also one of the rapidly growing software markets across the globe, with revenues that are expected to hit $80 billion by the year 2025.

That leaves no question for doubt that even Australia witnessed a similar sort of growing curve for CRM software. In 2018 alone, the Australian market spent over 2 billion dollars on CRM software.

Now the question that hit us is why is the CRM software market growing drastically.

Significance of customers relationship software

First of all, we’re living in an era where everything is dependent on customer experience. We’ve seen companies making an immense fortune with beautiful designs, exceptional UI, and building unique customer relationships. But this trend has gone even further.

Earlier, CRM systems used to be too pricy and robust for small businesses. However, with the advancement of technology, it has become affordable to develop them, which causes the price to slow down.

As a result, more and more companies are using online CRM software to reignite the competitive vigor in the industry.

Let’s have a quick review of the ten most-used CRM software companies in Australia.

10 most popular online CRM software in Australia

  1. Really Simple System

URL: https://www.reallysimplesystems.com/



Really Simple Systems is an intuitive and straightforward CRM solution that ensures that you have smooth control over your sales and marketing. The CRM is mostly suitable for the Australian market as its purpose is to provide small businesses, that operate on B2B.

Pricing: They have four different plans to select from Free, Starter, Professional, and Enterprise, which are based on the needs and size of the business. The pricing starts at $14 per month, for each user. They also have a free version.

  1. Salesforce

URL: https://www.salesforce.com/in/


In the Australian CRM market, Salesforce is the absolute leading industry with a market revenue of 19.5% in 2018. The strength of the company is its comprehensiveness, highly customizable, and reliability.

Price: Salesforce’s pricing starts at $75 per user monthly, suited mostly for large businesses.

However, for small businesses in Australia, Salesforce offers a cheaper option. Salesforce Essentials comes at $25 per user, every month and there’s a 14-day free trial duration.

  1. Soffront

URL: https://soffront.com/



Soffront’s CRM is a hybrid customer relationship management system suited for all types of businesses, that helps them to streamline, and manage customer operations across the organization. CRM offers a range of features including marketing automation, sales force automation, field service, and much more.

One of the best things about Soffront is their 24*7*365 customer support, which is available throughout, and quality products, that comes with easy-to-use features. Software is easy to understand and implement.

Services are usually offered every month including customer support through phone email and other online modes.

Pricing: Soffront’s CRM price starts at No cost 30-day trial, includes 500 contacts, professional pricing plan starts from $35 per month.

  1. ZOHO

URL: https://www.zoho.com/in/crm/


ZOHO CRM is best known for its usefulness in terms of social media management. It helps to improve communication through various social channels, and also makes publishing posts and tracking conversations much simpler. Moreover, it has super customizable features as it allows room for custom integration and solutions.

Price: ZOHO is available for free for up to 3 users, then $49 per user monthly, or $39 billed every year, and the support is expanded through phone calls.

  1. HubSpot

URL: https://www.hubspot.com/



If someone is looking to automate their sales and marketing then HubSpot is a great tool for them. For it can automatically track and select customer conversations across multiple channels.

Pricing: HubSpot’s pricing starts at $40 per user, per month, which includes 1000 contacts.

  1. Nimble

URL: https://www.nimble.com/



One of the most significant advantages of using nimble CRM is its easy and smooth contact management. It can easily help you store and organize multiple contacts and also help you find new ones.

Nimble is an absolute recommendation for a business struggling to manage contacts and communication.

Pricing: Nimble business pricing plan Starts at $25 per user, every month.

  1. Agile CRM

URL: https://www.agilecrm.com/



Agile CRM is a robust CRM solution, that offers a range of functionalities starting from lead scoring to workflow automation as well as landing page builder. It is popular for its trigger-based mail automation, which helps you to create and deploy successful email campaigns.

Pricing: It does not come with a free plan but comes with a standard price of $9.99 per user, each month. 

  1. Streak

URL: https://www.streak.com/


Description: Streak is an easy-to-use CRM, whose appeal is in its simplified interface. Streak’s product and features are mostly known for their browser plugin that works as integration to Gmail. 

Pricing: The Streak CRM has two plans, free and professional. The free plan allows up to 2 contacts and the professional plan starts at $49.99 per user, every month. 

  1. Keap

URL: https://keap.com/



Keap was formerly known as Infusionsoft. It has one of the strongest features in terms of contact management with a range of features including marketing, sales, eCommerce tools, built-in integrations, and much more.

Pricing: Keap’s standard pricing starts at $99 per user, each month. Along with this, they have a compulsory new user onboarding price that usually costs, $1,999 per user.

  1. Less Annoying CRM

URL: https://www.lessannoyingcrm.com/



Less annoying System was built for the needs of small businesses, who need contact managers. The CRM features are simple, intuitive, and easy to learn. Also, the CRM can be customized easily to make it work with the present workflows.

Pricing: Less Annoying CRM pricing starts at $10 per month, for each user. They do not have any free plan but do have a free trial. 

Now, that you’ve seen why CRM software is trending in Australia and the CRM that’s popular in the country. We hope it can help you make the right decision while picking one that matches the needs of your organization.

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