At times it becomes impossible in foreseeing all the problems that may crop up inside a CRM system, which may either be an out-of-the-box solution or a custom-made solution. However, having knowledge about some of the already existing challenges may come to your succor in getting rid of a few of them.
Here are 5 reasons that support the cause of choosing a custom CRM system instead of a conventional all-inclusive one.
By fluke, you may come across an off-the-shelf CRM solution that caters to almost 90 percent of your needs. However, more often than not you may need to compromise between your business workflow and the supported features. Because of this requirement of uniqueness, several businesses go for the development of a custom CRM system.
Rather than going ahead with the reconstruction of a readymade solution, it’s more practical and advantageous to opt for the development and employment of a custom CRM system. With the software in place, you can put a unique product together right from scratch having features that are exactly relevant to your business needs and tone with its habitual workflow. Plus, custom CRM solutions are found to be more appropriate for businesses with a narrow niche.
Seamless inter-system integration
Integration of a custom CRM system with other cohabiting software such as your website, Google apps, accounting apps, time tracking apps, project management apps, general email, and third-party services can be accomplished without a glitch for the exchange of information. This leads to heightened productivity in all core departments of a business such as marketing, sales, finance, customer support, etc.
It would not at all be viable to incorporate a readymade CRM system into already existing legacy systems such as ERP and a customized call center. Also, many of the conventional CRM solutions don’t come up with free API integration among its several canned features. This can only be made possible through CRM customization.
A custom CRM system provides boundless flexibility
As businesses keep on growing and adjusting to fluctuating market conditions the requirement of new features to be consolidated in their existing CRM systems become obligatory. Besides, businesses are able to grasp the significance of certain features once a certain period of time has elapsed.
The development and implementation of a custom CRM system can help you in coming up with greatest thoroughgoing flexibility when it’s all about incorporating changes with unlimited scalability. To tell the truth the product is yours and you can have constant communication with the developers to recommend bringing about any potential upgrades. To make things simpler, you can set off developing the custom CRM software with a few basic features and functionalities and may gradually proceed with furthering the scope as your business grows.
Streamlined data migration
A meticulous examination of data migration needs to be done from both technical and business perspectives. The development of a custom CRM system takes the following services into consideration
- Migration to the new CRM with negligible compromises to your unique business needs
- Reproduction of all essential functionalities
- Preservation of the underlying business logic
- Extraction of data from various sources
- Transportation of data to the newly integrated system
- Restoration of all integrations of the new CRM with several other operational software
- Synchronization among the different systems
Thus a custom CRM system is able to smoothly import the whole lot of data stored in your erstwhile CRM system. Data migration becomes painless because of adequacy in core functionalities, extensible scalability, and many more reasons.
Enhanced data security by a custom CRM system
A custom CRM system can boast of offering more data security. As far as hacking is concerned custom solutions pose more difficulties in comparison with off-the-shelf ones. Server access is earmarked only for you and your development team. Even if potential hackers have their ways of managing to gain unauthorized access to the database, hardly will they be able to fork out confidential information. This is because CRM developers get sensitive data encrypted and tokenized. Also, they make sure users aren’t permitted to use simple or already used passwords to enhance general security.