The most important thing for a franchise is to promote its brand adequately. With so many franchise businesses, it has become so competitive and difficult to grow a business to its fullest extent. Apart from traditional marketing approaches and channels, the digital marketing approach is also influential in growing a franchise business.
In this regard, social media is a powerful tool for promoting and marketing a franchise business. The advent of social media platforms has generated an excellent digital way to market your business. It would help if you utilized this opportunity to stay ahead of the curve as a franchise business owner.
If used properly, social media marketing enables franchisees to serve, source and satisfy the ever-growing pool of clients. But the essential thing is to take a tailored social media approach and strategy to ensure a brand’s growth. Most businesses that ensure sustainable growth perfectly use social media marketing to their aid. It would help if you did the same to raise your franchise business.
Two Franchise Social Media Marketing Challenges
But there are two most common challenges a franchise faces when deciding to go for social media marketing. A franchise business is supposed to consider these challenges seriously and look for proper strategies to get the solutions.
- Standing Out in the Crowd
The cutthroat competition has made the franchise business difficult to succeed. With so many products and businesses, it has become difficult for franchise businesses to stand out. Hence, it would help if you took up such a social media marketing strategy that will be unique and will help you stand out from your competitors. It would help if you worked on trending topics and things people are talking about. This is how you can market and promote your brand to the fullest.
- Finding Enough Resources to Make the Best Social Media Marketing
On the other hand, most franchise businesses face a lack of resources to make the best social media marketing. In this regard, the first important thing is to find a skilled and expert professional social media team with years of experience in this line.
On top of that, you also need to utilize other required and relevant resources for effective social media marketing. The complete dedication, expertise and professionalism can create the best social media marketing strategy to grow your brand to its fullest extent.
Six Effective Social Media Marketing Tips
If you can address the issues and challenges properly, you will find it easy to take up the best social media marketing strategy. In this regard, here are some of the ultimate social media marketing tips by following which you can take your franchise business higher.
- Know Your Franchisor’s Social Media Policies
Before you even decide to create a social media account to draft a proper marketing strategy, you must thoroughly know your franchisor’s social media guidelines and policies. Few franchisors do not enable their franchisees to generate any location-specific social media accounts. Nevertheless, even if your franchisor allows it, you must follow its guidelines.
Following such guidelines will be your foundation for creating a great social media marketing strategy that will benefit your business in the best way possible. These guidelines enable you to make several posts regarding your brand and business. This is how you will be able to launch a professional and cohesive social media account to follow the best marketing approach and strategy for your benefit. This will be a sure shot to take your franchise business higher.
- Research to Know About Your Competitors
You are to do detailed research about your competitors. Moreover, you are also required to know about your competitors’ marketing and promotional activities. In this regard, you should explore those businesses that provide the same products and services. It would also be useful to check out the social media accounts of those competitors to get an idea of what kind of marketing techniques or content they are using.
On top of that, you should also explore their target audience. If you think your target audience is the same as a competitor, then you can follow their social media marketing approach, provided their marketing approach is working well.
Once you find a successful competitor in the same field, you can thoroughly study their SEO strategies. In doing so, you will be able to reap the benefits provided your social media marketing strategy is sound and solid. It would be best if you avoided the significant mistakes and errors while using a social media marketing strategy in this regard.
- Choose the Medial Social Platform of Your Choice for Franchise Marketing
If you are serious about your social media marketing, you must choose the right marketing platform. There are various social media marketing platforms that you may consider as per your preference and needs. But the best thing for you would be to choose 1 or 2 specific social media platforms and concentrate on them rather than on every social media platform.
You can choose the social media platform for franchise business promotion based on your priority and preference. For example, if you wish to showcase your products visually attractively, you can choose Instagram or Pinterest. These two are considered to be the best visual platforms out there.
On the other hand, if you want to promote your franchise business through short-video content, then TikTok will certainly be the best social media platform for you for obvious reasons. Moreover, LinkedIn is certainly the social media platform you must go for if your goal is to connect with different professionals, entrepreneurs and businesses.
On the hand, there are other social media platforms like Twitter and Facebook. These two platforms are considered the best option if you aim to increase your customers’ outreach. Therefore, you can now understand the importance of choosing the right social media platform for your franchise marketing and promotion.
- Set Your Franchise Marketing Goals
Once you choose 1 or 2 specific social media platforms for your franchise marketing, you should set your business marketing goals. Mindlessly following a social media marketing strategy would be ineffective and impractical if you do not have any marketing goal or plan. A concrete marketing objective is essential to growing a franchise business to its highest extent.
But it would be best if you remembered that you should always choose a realistic marketing goal for it to succeed. In this regard, you can choose a SMART goal. Following your marketing goals, you are supposed to take up a relevant marketing strategy.
This is the best way in which you can grow your franchise business. Most other franchise businesses follow this approach and technique to get the best results. You must also follow the same path to get the optimum results.
- Follow a Centralized Asset Management System
Once you start your franchise social media market, you must control your social media content across different franchisees’ networks. This is how you would be able to build an impactful brand asset. In this case, you have to create a centralized asset management system.
In this system, you will have fixed and consistent videos, images, templates and other content resources that will be shared across different franchisees’ networks. The content creation for the franchise business will be done using all these contents to maintain consistency.
On the other hand, you should also consider doing content-specific franchise social media marketing. The content-specific social media campaign is quite effective and useful if you can do it systematically. It all depends on your level of expertise and execution.
- Track and Monitor Franchise Social Media Marketing Performance
Once you create and share different social media posts and content for your franchise business, you should track them properly. Unless you properly track and monitor them, you won’t ever know whether the marketing has been effective and impactful for your franchise business. This is why you must put KPIs in place for measuring and tracking the performance of the social media marketing approach.
There are some essential parameters or metrics that you have to analyse to know the performance of your franchise’s social media marketing. The first metric is average response time. It means how fast your social media team is responding to customer enquiries. On the other hand, the effective reach is another useful metric that measures the number of users viewing your franchise posts or content on social media.
On the other hand, engagement is another important aspect that you also need to analyse. It indicates the total likes, comments and shares on posts. Follower growth is also considered to be another impactful metric that shows your fast your franchise social account is gaining followers.
Hence, you can see how you can properly market and promote your franchise business through social media marketing. The main thing for you is to consider all the involved aspects seriously and do the needful. If you can follow the above-described methods seriously, your franchise business will grow to its fullest extent. Most successful franchise businesses do this to grow their business through social media platforms.