Email marketing deals with sending the appropriate message at the right time, and to the right potential customer. Thus, email marketing automation is the ultimate solution to make customers remain updated and convinced about a particular product or service. This automated solution thus generates twice as leads as the normal marketing process.
Best Email Automation Tools for Marketing
- Soffront Email Marketing
This is a unique automated software solution with some innovative attributes. The email marketing automation has some excellent features like in-built email templates, integration with social media platforms, sign-up forms, and A/B testing and auto-responders. Besides, it helps the users in directing emails to contacts in bulk. Moreover, it captures the leads from the landing pages through modernistic drag-and-drop page builders and pre-built templates. Again, it fosters your leads by sending an automatic sequence of informational emails to new and existing leads, thus helping the potential leads to qualify. Furthermore, it scores and gives rank to the potential leads automatically based on their interaction with the marketing activities. Lastly, it tests, measures, and enhances the campaigns through factual perceptions.
- Active Campaign
This automated platform provides enterprise-grade automation at a similar price as for small and medium-sized enterprises. It has an inbuilt CRM, aiding to link the sales and marketing data, and bridging the automated sales follow-ups. Other attributes include dynamic content, website tracking, lead scoring, and market segregation. The price ranges from $89 per month for 5000 contacts approximately. Besides, this application helps to run targeted ads and set exclusive campaigns for the website’s contact. It is recommended for large business houses needing to manage the sales and marketing processes, having the capability to run sophisticated marketing automation.
It is an email marketing automation platform portraying its automated e-commerce and aspects of segregation. Besides, it renders sophisticated integrations with some of the biggest online stores like WooCommerce, and Shopify, among others. Moreover, it has the unique option of sending targeted emails encompassing all its campaigns. It also includes sending emails for all un-shopped products, consisting of detailed product views, product checkouts deleted, and order updates. Furthermore, the marketing automation editor provides businesses without e-commerce, offering to collate scores of triggered actions to create numerous advanced automation. The USP is the workflow and the automation editors, helping you to run complex marketing campaigns in a synchronized process. Product segments, tags, and lead scoring are done with ease. This automated software is targeted at online store possessors who seek flexibility in automated campaigns.
This email marketing automation software has developed from a mere transactional email service to a comprehensive newsletter tool rendering sophisticated marketing automation at a reasonable price tag. The free version offers up to 300 email-sending options per day. Among other vital features are objective-oriented website campaigns, sales reminders depending on customized triggers, lead scoring, and SMS-based campaign options. Besides, the flexible email functionality helps to send purchase and invoice confirmation emails. The advanced plan starts reasonably at $25 a month for 40,000 subscribers. It is mainly targeted at business houses with limited budgets who intend to run more advanced advertisement campaigns. Additionally, online store owners specifically automated as per e-commerce can use this software.
The email marketing automation tool caters to e-commerce domains providing innovative aspects like scratch cards, email gift boxes, and integration with Google and Facebook ads, Besides, it renders exclusive e-commerce-specific automated solutions featuring standard automated solutions like order confirmations, or shopping cart recovery, and also sophisticated automated campaigns like customer reactivation, and cross-selling of the product. The free plan has an option of 2,000 emails per day, and up to 15,000 emails a month, while the paid plans only provide specific automation. It also helps in exhaustive tracking of the web with ready sign-up forms. The automated editor has a simple design consisting of a workflow editor with ready-to-use innovative templates. Thus, the software showcases designs for optimizing conversions on purchases, helping especially, and the online store owners.
Email marketing automation has proved itself as an innovative concept rendering scores of benefits at a reasonable price. The general procedure of creating an automated workflow can be unique for each marketing automation tool, as in the case of the user interface. Thus, the eventual decision of choosing the best email marketing software will depend on your preference relating to the design or factor of convenience, and also on the price.