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The marketing automation system provides perfect solutions for business houses by generating effective marketing campaigns supported with customized CRM software. This automated software application has unique workflow templates, created by the marketing vendors to ease out the automation process for the end-users. So, by automating various procedures, businesses can strengthen the correlation between their specific brand and the potential target audience.

Besides, these automated solutions target the appropriate prospects against the specific marketing campaign by using the unique predictive algorithm in-built into this software. Thus, a more targeted and customized perspective, assists in stimulating more inbound traffic, thereby converting an increased number of prospective leads into potential customers.

Few of the Best Marketing Automation Software

Soffront Marketing Automation

The unique marketing automation software has proved its capability in rendering a personalized automated solution primarily for small-sized to mid-market organizations. It offers automatic status and points to the prospective target audience, depending on the online behavior and engagements while transforming them into ultimate customers prepared for the sales. Moreover, this application assists in providing attributes such as live support for upgrading, and an authentic logical console panel generating customized reports.

Unique Aspects

Automated Lead Generation

The vital aspect of this marketing automation system is the automated lead generation process, wherein potential leads are acquired from anywhere, and converted into ultimate sales-ready customers, by directing informational emails to new and existing customers.

CRM Integration

Another important feature is the integration of CRM with this automated marketing software, paving the way to improve the overall sales performance, by optimizing the advertising campaigns.

Marketo

Marketo is regarded by many marketers and industry experts as one of the leading marketing automation systems rendering innovative lead acquisition methods. It involves every bit of digital marketing, offering a distinct feature, known as Customer Marketing, wherein the lead management and email marketing methods are created as a customized tool for engaging prospective clients supported by real-time data. It has also a unique drag-and-drop function in its user-friendly interface, requiring no HTML skills for generating advanced email layouts. Besides, the pricing is also very cost-effective.

Unique Aspects

Generating Elegant Landing Pages

The application includes an innovative drag-and-drop user interface, with a large number of adjustable landing page templates. All these layouts can be easily modulated within Facebook pages, consisting of data capture formats applied to mask out impressively all potential contacts transforming them into targeted leads.

Totally Improved for Social Marketing

This unique software tool comfortably outshines as a social marketing channel in three major realms of social sharing, engagement, and advertising. It perfectly combines with all kinds of social media platforms to target and acquires potential clients for a business.

Exhaustive Analytics and Reporting

The application brings out customized analytics and reporting through diversified benchmarks, consisting of performances on lead generation, email campaigns, landing page synchronization, and overall campaign effectiveness.

Constant Contact

This marketing automation system is the most effective, wherein it consists of a potent email marketing methodology, and maintaining constant engagement with prospective clients through customized and configured email layouts. Thus, the target audience is fostered daily, and acts upon independently, without any intervention from your end. Besides, it also monitors the marketing campaigns in actual-time, enabling the marketers to make decisions on real scenarios.

Unique Aspects

Cost-Effective Marketing Automation

It is a very cost-effective option for startups and smaller firms, rendering adaptable pricing strategies, wherein the rates depend upon the count of email contacts. The target audience gets to take benefits of real-time webinars, and classes on full-time courses.

Personalized Email Layouts

With the smart drag-and-drop email builder and scores of customizable templates, it will be easier to draft emails. Further, it is supported by innovative attributes such as bulk sending and rectification and batch scheduling. It creates effectual automated triggers to personalize emails for specific events like attracting potential leads.

EngageBay

This marketing automation system is an exhaustive free CRM solution for smaller firms providing effectual automated processes for sales and marketing and engaging better target audiences in lesser time.

Unique Aspects

All-Inclusive Package

This automation includes sales, marketing, and resource management tools in one comprehensive platform ensuring a more focused approach to each specific domain.

Integrated Marketing Platform

With the cohesive marketing approach, every customer relationship is monitored, and specific client data is stored for ready reference or targeted advertising campaigns. Thus with more contacts, greater leads are generated with enhanced conversions.

Concluding, these are some of the potential attributes that you will find in marketing automation system to reach and engage the potential target audience, transforming them into ultimate customers.

Also Read:- HOW MARKETING AUTOMATION SYSTEM IMPROVES CAMPAIGN OUTCOME