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Selecting a CRM to operate your business can throw up lots of challenges. To stand out in the crowd and earn competitive advantage your business should think of settling on a custom CRM system as opposed to an out-of-the-box or off-the-shelf solution.

Here are 3 great reasons to exactly do that.

1.   Custom data model

The basic function of a data model is to determine the structure, accessibility, and storage mechanism of business data. The majority of vendors offering CRM systems employ a multi-tenant database which indicates vendors structuring and normalizing the data model so that all their clients make use of the same prototype.

A few CRM vendors, on the contrary, emphasize the significance of a custom CRM system wherein the design of the data model is done to complement unique business needs. It further means, the model is solely used by your company and not by any of your competitors. A robust data model has the capacity to integrate end-to-end business processes and functions that set your company apart. At the same time, the data remains relevant, real-time, and easy to access.

2.   Custom workflows

Nearly all CRM vendors adopt recommended workflows that are popularly termed the “best-of-breed”. However, if all businesses are acclimatized to using the same workflows, not excluding the competition, then how do you benefit from any competitive advantage? Every so often the prescribed workflows fail to consolidate all upstream and downstream business processes. Consequently you’re left with creating workarounds with the help of spreadsheets or other software packages.

Some vendors bring a custom CRM system into being with built-in workflows. When a CRM is developed to complement your distinct workflows you save plenty of time besides streamlining the work the business team is supposed to get done. A customized CRM system frequently makes way for unique, proprietary workflows to distinguish your business from the competition using a standard off-the-shelf CRM option.

3.   The precise level of automation

The basic aim of CRM automation lies in saving time and boosting productivity. The level of automation introduced in CRM depends on the importance and number of feedback that the vendor receives from its clients. Undoubtedly automation is cool and vendors, more often than not, choose to put in more automation to secure increased efficiency and time-effectiveness.

In a custom CRM system, the primary workflow steps are automated. Simultaneously, they’re kept flexible and scalable to bring about adjustments as your business maintains its inherent agility. Customized CRM automation facilitates a lot of time-saving wherein you’ll barely get stuck in doing meaningless chores that actually end up reducing your efficiency.

Do you wish to know more reasons Why Custom CRM is required?

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