Marketing automation software is available in various sizes and features depending on the precise needs of a company. Nonetheless, there are certain attributes that are applicable while settling on the most appropriate option for your company.
Here are a few ways to narrow down your choice.
- The overall and upfront cost you need to pay
Not always do you find the pricing strata have enough clarity? So, even though marketing automation software provides plenty of value you get nothing of it free of cost. A number of providers include a fee for the software setup which may comprise training for your team to see to it you make the most effective use of the platform. This, in turn, results in faster ROI generation. Some come up with varied pricing tiers for sundry levels of features, yet put in a usage fee in which more users means more monthly outlay. A few software providers may even include extra charges as the number of leads in your system keeps mounting up.
Therefore, you need carefully to look through the pricing agreement while buying marketing automation software to ascertain the total cost that your company is liable to pay and gauge ROI with accuracy.
- The suitability of your company size
When you take the pricing as well as the number of leads your company can manage into consideration, it becomes helpful in determining if a particular marketing automation software platform is perfectly cut out for your individual company size.
- The extent of scalability you can expect
Ultra-modern marketing automation software is well scalable as it’s supported by an integral SaaS model. This is indicative of the fact that through monthly payments you can gain access to various built-in tools and data fed into the system. Such pieces of software are usually browser-based implying there’s no need for any additional download as you keep adding more users. A few legacy software or more powerful automation platforms may not belong to this category. So check the methods which the software employs to scale up or scale down in congruence with your business.
- Check the ease of use
Although this is difficult to comprehend on a universal basis you may like to have awareness of the requirements to learn how to productively use the marketing automation software platform, impart training to your team, and get it incorporated across the board.
- The degree of customization you can bring about
Even though customization of particular business needs and preferences, to some extent, is at cross purposes with ease of use, still, it marks the character of a highly robust marketing automation platform. Assuming that you’ve got proprietary data you’d like to keep track of, check this specific attribute prior to purchasing the software.
- The data security offered
This possibly will be a critical factor based on your company size. A number of companies offering SaaS marketing automation software platforms put the “enhanced security” feature in their premium “Enterprise” pricing plan. Of course, you won’t find them explicitly talking about unsecured data as far as their other plans are concerned. In reality, they won’t support the high-precision encryption levels that come with several top-notch corporate standards.
- Gauge the standard of customer support
Nearly all large-scale marketing automation software providers have continual customer support. However, with an increase in the importance and complexity of these systems when it comes to managing your company, you must decide on one software vendor that offers the widest span of customer support besides having direct phone call service and email responders for all intents and purposes.