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In all franchise systems, including food franchises the two prime elements of franchise CRM software, takes in franchisor and franchisees. Franchise software clears the way for maintaining seamless collaboration between the two parties. Therefore, it becomes more effortless for the two parties to amplify the engagement between franchisors and franchisees and initiate and maintain discussions on various involved aspects, for example, sales and marketing, customer relationship manager, inventory and supply chain management, reporting and analytics, operations, branding, etc.
In addition, franchise CRM software also comes to the aid of food franchise owners in maintaining and recording all business rules and processes, bringing about automation to keep track of performance in real-time, and managing menus and recipes. In effect, the software helps keep up an integrative line of communication with members across several franchise locations.
- Franchise CRM software leads to the smooth running of automated workflows.
The automation introduced by franchise software not only streamlines troublesome workload but also provides assistance by bringing in an effortlessly executed workflow for both the franchisor and franchisees. Furthermore, the software tools lend a helping hand to the franchisor to deal with a number of franchisees in the form of a single solitary enterprise.
- Franchise CRM software does thorough inventory management.
With the accompanying software, franchisors are facilitated to keep a watch on all transactions that happen in relation to the inventory of each franchisee outlet. Plus, franchise software comes up with an automatic stock replenishment tool for serving all franchise outlets and the entire franchise chain across cities, countries, and cultural diversities. The software helps keep tabs on seasonal trends in the food franchise industry in addition to storing vital historical data.
- Franchise CRM software results in improved sales and subsequent better ROI.
In a food franchise chain, with an increase in the number of outlets, the amount of overall generated revenue also rises so that any potential losses during unfavorable situations can likewise be covered up. The franchise software puts forward innovative, interactive tools like customer loyalty and tracking, distinct sales promotional campaigns, gift cards, coupons, and store credits.
- Franchise CRM software helps develop robust marketing strategies.
The marketing module of the software is built inside a separate, centralized location so that countries, where the food franchise has its footfall, can engage in promoting the chain while ensuring cultural barriers are maintained. With the integration of Point Of Sale, a food franchise enjoys owning a powerful franchise software, several visually appealing email and customer marketing templates, dashboards, analytics, etc., and other promotional opportunities.
- Franchise CRM software facilitates monitoring of franchisees from headquarters and that too in real time.
The software makes it compulsory and encouraging to monitor activities of all country-wide franchise outlets in real time. This function is executed at the headquarters that as well can provide guidance if required to individual outlets from the parent country.
- Franchise CRM software makes cloud-based synchronization of data possible.
Apart from maintaining a food franchise business, the headquarters need to remain abreast with all relevant, necessary information pertaining to individual outlets. Cloud-based franchise software guarantees centralized synchronization of vital data, improved inventory management, imposition of far-reaching rules and regulations, and a lifetime of satisfied, loyal customers.
- Franchise CRM software offers reporting and analytics features.
The module helps monitor daily sales, financial data, the number of generated invoices, and the number of inventory expended by a single outlet per day. All these minutiae are compiled in the form of comprehensive reports for each outlet containing key performance indicators. In addition, franchise CRM software helps evaluate the performance of each franchisee outlet and take the decision whether to continue with the operations of loss-making outlets in a particular host country.
- Franchise CRM software helps maintain consistency in the brand image of the food franchise.
For franchisee enterprises, it’s imperative that they maintain a constant and consistent brand image in outlets across the board. On the off chance that an outlet is in need of an overhaul of its brand image, franchise CRM software comes to the aid of headquarters in developing compelling brand templates for that particular franchisee any of which can be used by it through proper further customization if the need arises.
In addition, franchise CRM software for food franchises comes up with extra benefits.
- It provides a better customer experience.
When you know more about your prospects you’re allowed to send personalized messages to them and begin providing extra value from the very beginning. Franchise CRM software makes it possible to track personal details, correspondence history, and other information related to prospects. Subsequently, you can get the most out of these pieces of information to create engaging messages for your potential franchisees.
- It results in higher productivity.
Franchise CRM software comes to the aid of sales reps by letting them get rid of repetitive, low-value data entry jobs and several mundane administrative busywork and allowing them considerable time to focus on discussion with leads, and prospects. Franchise CRM software makes it more effortless to take out essential prospect-related information before, in the course of or following phone calls with clients thereby saving sizable time of the order of months and months of labor time in the long term.
- Franchise CRM software gives rise to increased collaboration.
The basic advantage of franchise CRM software lies in the fact that it can be easily customized in a manner to allow intra-franchise departments to carry out interactions and establish communication with one another for closing sales, finishing projects, and resolving customer issues. Also, these actions can be executed by disseminating appropriate documents via cloud-based file folders, by sharing through a privately managed franchise intranet, or in the form of live chat sessions for easy collaborations. By doing all this, franchise CRM software makes it possible for sales reps to share and adhere to best practices or trade shifts when a colleague goes on vacation or falls sick all of a sudden.
- It comes up with greater insights.
Franchise software offers precious insights equally for both franchisors and franchisees. It helps them gather valuable data pertaining to sales rep performance, the average size of sale deals, conversion rates of sales reps on an individual and team basis, and measurement of deal velocity. It also monitors recurring problems that hinder the sales cycle, for instance, to pinpoint the sales deal stage with the maximum abandonment rate. Put simply, the software enables you to find out how efficiently and profitably your franchise is running. Likewise, it gauges the productivity of your sales representative immediately upon looking. As far as competition is concerned these insights are invaluable. They help you spot leaks in efficiency and brush up on your sales processes and customer service.
Also Read:- HOW DIGITAL MARKETING AUTOMATION TOOLS CAN TRANSFORM YOUR BUSINESS?
