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From today’s business perspective, some form of marketing automation is essential for every organization. The best attribute of marketing automation tools is the ability to overcome the constraints of time by automating different processes.

The prime objective of any business is to choose the right tool to automate the dynamics of the marketing system within seconds. A firm should consider two vital points before deciding on any automation software. Firstly, the business should consider the right time to introduce a marketing automation solution for optimizing the campaigns. Secondly, the firm must be able to apprehend the situation and initiate such automation.

Marketing Automation Tools for Better Business Decisions

All-In-One Marketing Automation Tools

Organizations that need a comprehensive all-in-one marketing automation solution should have already optimized efficiently some channels of communication. Thus, the firm may require improving on these channels, or introducing any other additional approaches to reach out to the target audience.

Hubspot Marketing Automation

This automated tool integrates the software of three different verticals, which are the sales, marketing, and support systems with HubSpot’s free CRM application. HubSpot is a comprehensive inbound marketing platform for enhancing the effectiveness of marketing. These marketing automation tools boast user-friendly visual boards, where marketers can employ clear or complex functions to optimize the entire process as per the specific campaign need. The marketers can use the smart email listing auto-responder or create an elaborate matrix of rules aimed to optimize the potential leads. This workflow software provides the ultimate automation, even better than automated emails, to mitigate the mechanical functions, and enhance the growth of the firm.

Pardot

This dynamic cloud automation solution is a part of Salesforce, serving clients of big business houses, but may not be affordable for smaller business organizations or entrepreneurs. The automated tool has loads of compelling features, like CRM blended email marketing, lead promotion, perceptive lead ranking, and a premium tool to analyze the ROI. This helps to ensure that the marketing campaigns are operating with optimal efficiency without any loss of time and effort.

Gist

Gist can be the preferred option for firms seeking all-in-one automation, handling tasks of email automation tools, deck up with live chat, chatbots, and onsite tracking. With this automated software, the total campaign journey for optimizing the potential lead can be synchronized. The firm can introduce its business to prospective leads, and convert them into potential clients. Secondly, send email campaigns to returning customers to encourage them to purchase again. Lastly, enhance the clients’ value by optimizing their products or services. Besides, the tool’s visual creator produces compact flowcharts to guide marketers through the total sales channel journey ending with a client conversion. Moreover, target audiences can be segregated to customize their involvement with the brand. Again, automated timings gaps can be modified to enable marketers to send the right message to the potential leads at the right time.

Email Marketing Automation Tools

Email automation tools are far cheaper than the comprehensive tools mentioned above. Email marketing automation tools has some unique feature like transmitting triggered emails, helping to create sophisticated automated campaigns, and targeting customized target audience segments.

Mailchimp

This tool has gradually transformed itself from a mere email marketing tool to an extensive marketing automation tool for optimizing the overall campaign. This unique software helps to promote the business through email marketing, advertisements, social media, landing pages, and CRM all synchronized in a single platform. It assists to build a campaign in minutes with pre-built templates, and customized segments. Moreover, it gives real-time performance reports for the campaigns.

Drip

It is among the few marketing automation tools aimed at e-commerce advertising automated platforms. They are more open-ended programs and specialize as email automation tools with some unique features like email designers, automation workflows, email campaigns, solitary emails, and multi-channel marketing. Moreover, they can also help with customization and deep analytics.

These unique marketing automation tools streamline a variety of marketing functions, assisting marketing teams to devote their efforts to fostering the leads and enhancing the ROI for the firm.

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