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Custom CRM software contributes significantly to improve customer relationships and give a boost to business growth. The information borne by CRM is spread across a multitude of departments. Here are a few functions of the software meant to support key business departments.

  • Sales
    • CRM software is needed to monitor sales activities, put various sales portfolios in order, and keep a track of numerous follow-up actions.
  • Management
    • CRM software is needed in the allocation of tasks and leads, observation of client status, and follow-up of numerous activities.
  • Marketing
    • CRM software is needed to target advertising campaigns and promotional.
  • Customer service
    • CRM software is needed to generate trouble tickets, keep records of the ticketing history, and carry out useful client surveys
  • Accounting
    • CRM software is needed to obtain an in-depth overview of the inflow and/or outflow of financial resources, create and issue invoices, and attend to clients awaiting a credit.

Next, we put focus on 3 important reasons that back up the cause to build your own custom CRM software rather than get going with the standard all-inclusive ones.

  1. Effective compliance with your business needs

Occasionally you may get hold of an off-the-shelf CRM solution which even though reasonably priced may not meet your business requirements to the fullest because of the lack of a few vital features. Under such a circumstance you have to go ahead with the customization of your existing solution in order to make it adapt suitably to your company’s goals and needs. This is because of the very reason that no one in this world will be able to foresee the features and capabilities crucial to your business and incorporate them into the CRM package they sell.

On the contrary, if you decide to create your unique custom CRM software you’ll be developing a system that not just maximally fulfills your needs but also handles your customer requirements with efficacy.

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